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Process

Ear Holes: On

You approach design at a unique point in your business cycle, so our process starts with you. We want to listen and learn what you need. 

Big ideas + handcrafted design = lightning strike

Understanding your project and process means honest questions and conversation. As we understand, we find clarity. And clarity is the fuel for big ideas.

Then we mix big ideas with handcrafted design, and it’s a lightning strike: you are seen, heard and remembered. And memorable design is what we make.

In terms of scope, many of our projects are small, focused and efficient. Accordingly, larger projects need more people—being efficient is still crucial, but the project must scale appropriately. Here are two examples:

Rime Time Pops: High Visibility

Cody Miller didn’t need a big ad agency. He needed someone who could listen well, assess his business, Rime Time Pops, and move swiftly. Cody had a sound foundation, but needed updated brand design, with application for a few key tactics. 

Dylan and Cody collaborated to clarify the Rime Time brand position. Dylan redesigned the brand, including marks, custom icons and colors. Next, design options were explored for application on Cody’s carts and iconic truck.

Result: high visibility. Customers can quickly find Rime Time’s carts and truck at high traffic events. 

Stop this cute truck for tasty treats.

VCS: Hope & Honesty

VCS specializes in oncology, serving families with cancer-stricken pets. Accordingly, the tone of VCS' identity needed to balance hope and honesty. Our four-person team included strategist and writer Karen Scholl, SEO expert Mark Scholl, and developer Lance Osborne. We defined and designed a professional yet approachable tone that was appropriate for the practice and its customers.

The identity’s strategy, voice and design set a firm foundation for the VCS brand. The mark blends bold, classic type with animal characters that address the importance of relationship. And details matter—the 'VCS' letters built into the animal illustration is a subtle detail created especially for VCS. All of this wrapped in a hand-coded responsive site.

Thanks for making time to learn more about us. Hire us, and you support a veteran-owned studio, serving 20+ years experience in design and advertising.