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NEWS

Is There A Letter More Lovely Than K?

I have a new neighbor at The Fort. Okay, kinda new. Kate Sweeney moved in late last year. We talked about a logomark for her door.

“Could it be the lovely letter K?,” I asked.

“Yes,” said Kate.

We talked about her photography process and inspiration. This logomark needed to be playful, expressive, natural. And visually strong, with a presence… an attitude.

I have a problem: I’m addicted to lettering. And if you allow me to draw certain letters—like a capital K—it’s quite likely that I will spend gobs of hours sketching, playing and noodling over the shapes of that letter. I love so many letters, but is there a letter more lovely than K? The arms outstretched, welcoming you, reaching. Symmetrical, but not completely. All the ways the arms can be drawn. Rabbit hole? You betcha.

Below is a tiny glimpse into the process: an early sketch in Procreate, the final vector, with Decimal setting the signature’s typography. And the final vinyl on her door.

Kate Sweeney Photography logomark

We swapped services, design for photography. Below is a peek into that shoot, with raw flowers and body paint. Kate’s down-to-earth nature, spontaneity and trust in natural light made this ‘shoot fun—book with her, and stop by my cave and say Hey.