VCS specializes in oncology, serving families with cancer-stricken pets. Accordingly, the tone of VCS' identity needed to balance hope and honesty.
As the project progressed, intricate details were key to defining the professional yet approachable tone that was appropriate for the practice.
The identity's design and copywriting set a firm foundation for the VCS brand. The mark blends bold, classic type with simple animal characters that address the importance of relationship. And details matter—the 'vcs' letters built into the animal illustration is a subtle detail created especially for VCS.